The Big Data Analysis for Measuring Popularity in the Mobile Cloud

This paper presents the Big Data analysis for measuring popularity in the Mobile Cloud, which is an emerging area in the Cloud and Big Data Computing. Organizational Sustainability Modeling (OSM) is the proposed method used in this research. The twelve-month of German consumer data is used for the analysis to investigate the return and risk status associated with the popularity in the Mobile Cloud services. Results show that there is a decline in the usage due to the economic downturn and competitions in the market. Key outputs have been explained and they confirm that all analysis and interpretations fulfil the criteria for OSM. The use of statistical and visualization method proposed by OSM can expose unexploited data and allows the stakeholders to understand the status of return and risk of their Cloud strategies easier than the use of other data analysis.